Tag Archives: Review

reasonably likeable social media

Dave Kerpen‘s Likeable Social Media claims to teach “How to Delight Your Customers, Create an Irresistable Brand, and Be Generally Amazing on Facebook (and other social networks),” and he might succeed. His intended audience clearly isn’t a social media expert, though this is not a book for someone creating a facebook account for the first time. […]

Social Media Marketing for Dummies

Gail Z. Martin’s book 30 Days to Social Media Success promises to lead small business owners to social media marketing success. Martin promises that this book applies both to first time social media users as well as those who have used social media as a marketing tool but are looking to improve their skill set. In order […]

Likeable Media, So Easy You Can Do It Yourself

Dave Kerpen, author of  “Likeable” and  CEO of Likeable Media, published a detailed exploration of a variety of companies’ social media presence as a way of guiding the struggling netizen to optimize their marketing and advertising within the various social networks. It is the prime example of what Nancy Baym refers to as social shaping […]

Gail’s Folly, or Why You Shouldn’t Be Learning About Social Media From Your Mother

By this time in January, I too could realistically achieve excellence and success in the realm of social media for my business. So says, at least, Gail Z. Martin, the “marketing expert and international speaker” who has now reached a point of near infamy among many in our class after reading her “30 Days to […]

Kerpen’s “Likeable” Social Media

In Likeable Social Media, Dave Kerpen, who also owns a company of similar name (you can like it on facebook) compares online social media to one giant cocktail party. The mission of his book is to teach you how to not be that awkward guy at the party – because surprise, although the Internet is a […]

Book Review: My Likes & Dislikes of “Likeable Social Media”

“Likeable Social Media” written by Dave Kerpen has been given a lot of thumbs up by “big guys” such as The New York Times and USA Today. According to the front cover, the book promises to teach you “how to delight your customers,” “create an irresistible brand,” and “be generally amazing on Facebook (and other social […]

Here is the basic guideline to be “Liked”- Likeable social media

Social media is now deeply rooted in people’s lives. Knowing the inevitability of social media in people’s lives, all marketers are trying to utilize social media as a business tool to drive sales of their products. However, because social media is fairly new, many marketers are using it inefficiently. In Likeable Social Media, Dave Kerpen […]