Tag Archives: likeable social media

reasonably likeable social media

Dave Kerpen‘s Likeable Social Media claims to teach “How to Delight Your Customers, Create an Irresistable Brand, and Be Generally Amazing on Facebook (and other social networks),” and he might succeed. His intended audience clearly isn’t a social media expert, though this is not a book for someone creating a facebook account for the first time. […]

“Likeable Social Media” or “Branding Tools For Dummies”

Dave Kerpen’s Likeable Social Media is a crash course in the science of branding tools. From the beginning of the 18 Chapter how-to-guide, Kerpen identifies the importance of forging a “brand personality”, or creating an identity for one’s company that consumers can identity, promote, and interact with. In the Digital Age, where vast amounts of […]

Book Review: My Likes & Dislikes of “Likeable Social Media”

“Likeable Social Media” written by Dave Kerpen has been given a lot of thumbs up by “big guys” such as The New York Times and USA Today. According to the front cover, the book promises to teach you “how to delight your customers,” “create an irresistible brand,” and “be generally amazing on Facebook (and other social […]

Here is the basic guideline to be “Liked”- Likeable social media

Social media is now deeply rooted in people’s lives. Knowing the inevitability of social media in people’s lives, all marketers are trying to utilize social media as a business tool to drive sales of their products. However, because social media is fairly new, many marketers are using it inefficiently. In Likeable Social Media, Dave Kerpen […]

Just How Likeable Are You, “Likeable Social Media” ?

Book Review (First Draft): Likeable Social Media In the 2011 book Likeable Social Media, author and CEO/entrepreneur Dave Kerpen  of social media marketing firm Likeable Media, writes about his specific techniques and strategies to “delight your customers, create an irresistible brand, and be generally amazing on Facebook”, as it says on the cover. Kerpen begins […]