Tag Archives: KMbloggers

reasonably likeable social media

Dave Kerpen‘s Likeable Social Media claims to teach “How to Delight Your Customers, Create an Irresistable Brand, and Be Generally Amazing on Facebook (and other social networks),” and he might succeed. His intended audience clearly isn’t a social media expert, though this is not a book for someone creating a facebook account for the first time. […]

Likeable Media, So Easy You Can Do It Yourself

Dave Kerpen, author of  “Likeable” and  CEO of Likeable Media, published a detailed exploration of a variety of companies’ social media presence as a way of guiding the struggling netizen to optimize their marketing and advertising within the various social networks. It is the prime example of what Nancy Baym refers to as social shaping […]

Kerpen’s “Likeable” Social Media

In Likeable Social Media, Dave Kerpen, who also owns a company of similar name (you can like it on facebook) compares online social media to one giant cocktail party. The mission of his book is to teach you how to not be that awkward guy at the party – because surprise, although the Internet is a […]

“Likeable Social Media” or “Branding Tools For Dummies”

Dave Kerpen’s Likeable Social Media is a crash course in the science of branding tools. From the beginning of the 18 Chapter how-to-guide, Kerpen identifies the importance of forging a “brand personality”, or creating an identity for one’s company that consumers can identity, promote, and interact with. In the Digital Age, where vast amounts of […]

Book Review: My Likes & Dislikes of “Likeable Social Media”

“Likeable Social Media” written by Dave Kerpen has been given a lot of thumbs up by “big guys” such as The New York Times and USA Today. According to the front cover, the book promises to teach you “how to delight your customers,” “create an irresistible brand,” and “be generally amazing on Facebook (and other social […]

Here is the basic guideline to be “Liked”- Likeable social media

Social media is now deeply rooted in people’s lives. Knowing the inevitability of social media in people’s lives, all marketers are trying to utilize social media as a business tool to drive sales of their products. However, because social media is fairly new, many marketers are using it inefficiently. In Likeable Social Media, Dave Kerpen […]

Want to be Likeable?

In Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand and Be generally Amazing on Facebook (and other social media networks), Dave Kerpen informs his readers how they can create a successful and likeable brand on social media, accomplishing the marketing objectives they have, in a society where traditional forms of marketing […]