Tag Archives: #csmt2012

Social Media Marketing for Dummies

Gail Z. Martin’s book 30 Days to Social Media Success promises to lead small business owners to social media marketing success. Martin promises that this book applies both to first time social media users as well as those who have used social media as a marketing tool but are looking to improve their skill set. In order […]

Kerpen’s “Likeable” Social Media

In Likeable Social Media, Dave Kerpen, who also owns a company of similar name (you can like it on facebook) compares online social media to one giant cocktail party. The mission of his book is to teach you how to not be that awkward guy at the party – because surprise, although the Internet is a […]

Think Again

Social Media is Bullshit by B.J. Mendelson makes you think twice about the use of social media as a tool for marketing. On the surface, you can be easily convinced that social media is a useful mechanism in gaining recognition and creating a strong consumer foundation. However, Mendelson argues that this is furthest thing from the truth; it […]

The rise of the amateur: Shirky’s Cognitive Surplus

The world has a trillion hours of participatory value up for grabs each year. Its called cognitive surplus and what we do with it, how we harness its energy, how we transform it into something of value… is almost entirely up to us. The “us” being talked about here is the educated world, people that […]

Oh Gail!

So I was on Squidoo last night and …. -Said no one. Ever. I’m sure Squidoo has some users, and these people are privy to some of the most precious information on earth: what squidoo is. In our Culture and Social Media Technologies class, we’ve had some fun poking that squid with a stick to see […]

Fail Gail

Gail Z. Martin might be a professional in the marketing world, but she’s not an expert when it comes to social media. In her book 30 Days to Social Media Success she targets small business owners and professionals that want to build their social media presence. The first chapters cover what marketing strategies to use […]

Gail Z. Martin’s Guide to Social Media Success

It’s no secret that we all love our social media. For many of us, it’s become a fiber of our very being! Aside from all of our personal escapades on social media, believe it or not, it’s actually used for some other things other than posting selfies! Social media has made a major impact on […]