Tag Archives: Book Review

“Likeable Social Media” or “Branding Tools For Dummies”

Dave Kerpen’s Likeable Social Media is a crash course in the science of branding tools. From the beginning of the 18 Chapter how-to-guide, Kerpen identifies the importance of forging a “brand personality”, or creating an identity for one’s company that consumers can identity, promote, and interact with. In the Digital Age, where vast amounts of […]

Think Again

Social Media is Bullshit by B.J. Mendelson makes you think twice about the use of social media as a tool for marketing. On the surface, you can be easily convinced that social media is a useful mechanism in gaining recognition and creating a strong consumer foundation. However, Mendelson argues that this is furthest thing from the truth; it […]

30 days to social media nothing

Can any new entrepreneur become a successful business owner via social media after reading Gail Z Martin‘s 30 Days to Social Media Success – The 30 days Results Guide to Making the Most of Twitter, Blogging, LinkedIn and Facebook? Probably not – if they follow the guidelines Martin offers in her book. The author tries to […]

30 Days To Social Media Success For People Who Don’t Know How To Operate A VCR

If you think Gail Z. Martin doesn’t sound like the name of a person who would know everything there is to know about social media, you’re pretty accurate in your assessment; for confirmation, just look to her book, 30 Days to Social Media Success.

Don’t Judge a Book By Its Cover (Oops Too Late)

It is common knowledge that one should not judge a book by its cover. Perfect example, here. However, it is hard to remain partial to a book when there is a bird, specifically the Twitter logo bird, screaming (Tweeting?) a money sign as the cover’s main visual. Trés tacky. It also doesn’t help that the […]