Dave Kerpen‘s Likeable Social Media claims to teach “How to Delight Your Customers, Create an Irresistable Brand, and Be Generally Amazing on Facebook (and other social networks),” and he might succeed. His intended audience clearly isn’t a social media expert, though this is not a book for someone creating a facebook account for the first time. […]

Gail Z. Martin’s book 30 Days to Social Media Success promises to lead small business owners to social media marketing success. Martin promises that this book applies both to first time social media users as well as those who have used social media as a marketing tool but are looking to improve their skill set. In order […]

Dave Kerpen, author of  “Likeable” and  CEO of Likeable Media, published a detailed exploration of a variety of companies’ social media presence as a way of guiding the struggling netizen to optimize their marketing and advertising within the various social networks. It is the prime example of what Nancy Baym refers to as social shaping […]

By this time in January, I too could realistically achieve excellence and success in the realm of social media for my business. So says, at least, Gail Z. Martin, the “marketing expert and international speaker” who has now reached a point of near infamy among many in our class after reading her “30 Days to […]

In Likeable Social Media, Dave Kerpen, who also owns a company of similar name (you can like it on facebook) compares online social media to one giant cocktail party. The mission of his book is to teach you how to not be that awkward guy at the party – because surprise, although the Internet is a […]

Dave Kerpen’s Likeable Social Media is a crash course in the science of branding tools. From the beginning of the 18 Chapter how-to-guide, Kerpen identifies the importance of forging a “brand personality”, or creating an identity for one’s company that consumers can identity, promote, and interact with. In the Digital Age, where vast amounts of […]

Social Media is Bullshit by B.J. Mendelson makes you think twice about the use of social media as a tool for marketing. On the surface, you can be easily convinced that social media is a useful mechanism in gaining recognition and creating a strong consumer foundation. However, Mendelson argues that this is furthest thing from the truth; it […]